Software Engineer & Creative Thinker
Software Engineer & Creative Thinker
For Macy’s site redesign, the problem was how to maintain clarity and organization among different brands with conflicting styles and aesthetics. The solution was to create a design system that would work across the site, that would unify the brands through simplicity and legibility.
Role: Created a design system and guidelines for implementing a cohesive brand experience.
example following the guide for advertisements placed on web
Contextual placements for reference
After surveying numerous designs submitted from merchandisers and brands, we developed recommendation to solve for issues that reappeared throughout the site. In this instance we specifically addressed negative space and lack of hierarchy.
Addressing points of accessibility
Addressing Information Hierarchy
Addressing Resolution Of images
Showing proper usage of negative space